The strategist who ships

_

I am.

Diagnosis first. Then I build the fix myself. One head, zero handoffs.

A thousand hands for hire.
Nobody asks why.

You post the job. Fifty proposals land in an hour, and every one says the same thing: I can do that. Whatever you typed in the box. Asking if the box is right would cost them the job. Obedience is the business model.

What you postedA taskRun the ads. Fix the funnel. More content.
What you haveA business problemPositioning, offer or acquisition. Upstream, where nobody was paid to look.

Fifty people agreed with your diagnosis. Not one of them checked it.

So you typed it, right into the job post:
“we've tried everything.”

I read that sentence in job posts every week. It's never true, and it's not quite a lie. You did try everything you were sold. New ads, new funnel, new freelancer. All of it downstream, all of it symptom, because the symptom is what you posted. And nobody argues with the man holding the budget.

You're not wrong that it keeps failing. You're wrong about where. That single error is the most expensive line item you're not tracking.

I don't take the brief.
I take the business apart.

First the diagnosis. I take the operation apart until I find where the money actually leaks: positioning, offer or acquisition. It's almost never where the job post points, which is why the last three hires changed nothing. Then I build the fix with my own hands. Pages, funnels, ads, AI systems. One head. Zero handoffs. Nothing lost between the thinking and the doing.

Strategists sell decks they'll never have to build. Executors build briefs they never questioned. I do both jobs, then leave you a machine that runs without me.

Theory is what people sell when they've never had to survive their own advice. I have. Twice. The receipts are right below.

The receipts.

Caricanecas · zero to $4M a year

A custom-product franchise I founded in a category where everyone fought on price. I refused the discount war and built the machine instead: positioning, offers, funnels, Meta ads, all in-house. 150 people. Three continents. The largest operation of its kind in Brazil, built while the whole category discounted itself to death.

BlackSider · dead brand to $220K

Full rebuild, solo, in under six months: repositioning, new offer, new launches. Their team still runs my system without me. Exactly as designed.

The part nobody combines

Strategists can't build. Builders can't strategize. I ship the funnels, ads and AI systems myself, so the strategy survives contact with reality.

The head
you're hiring.

Built
A $4M-a-year franchise. 150 people, three continents.
Range
Turnarounds, rebuilds, zero-to-one.
Old school
Direct response, mastered with my own budget on the line: funnels, email, copy, Meta ads.
New school
AI in production every day. Systems and skills I build myself, not outsource.
Operating mode
Async and in writing. Owner's math: P&L first, deliverables second.
Base
Worldwide. Working with founders around the globe.

You're not hiring a freelancer. You're borrowing an owner.

I'll tell you
where it leaks.

I work alone, on a few businesses at a time, and I look before anything else. You hand me the basics, I come back with the leak you are not seeing.

Basics in. Diagnosis out. No pitch.

Limited spots.

Received. I'll look. If there's a leak, you'll know exactly where.